Privacy Policy

Effective date: October 1, 2026

This Privacy Policy explains how Pure8 ("Pure8", "we", "us" or "our"), collects, uses and shares personal information when you visit pure8.shop, buy our products or otherwise contact us (together, the "Services"). By using the Services, you agree to this Privacy Policy.

1. Information We Collect

Information you give us

  • Contact details: name, email address, phone number, shipping and billing address
  • Order information: products purchased, order history, subscription details
  • Payment information: processed securely by our payment processors; we do not store full card numbers
  • Communications: messages you send to customer support, survey answers and reviews

Information collected automatically

  • Device and usage data: IP address, browser type, device type, pages viewed, referring URLs and time spent on the site
  • Approximate location based on your IP address
  • Information collected through cookies, pixels and similar technologies (see Section 5)

Information from third parties

We may receive information from service providers that help us run our store, such as payment processors, shipping carriers, subscription and review apps, and advertising and analytics partners.

2. How We Use Your Information

  • To process and deliver your orders and manage subscriptions
  • To provide customer support and respond to your questions
  • To send order updates, shipping notifications and subscription reminders
  • To send marketing emails and, if you opted in, text messages
  • To personalize and improve the website and our products
  • To measure and improve our advertising
  • To detect and prevent fraud and protect the security of the Services
  • To comply with legal obligations and enforce our Terms of Sale

3. How We Share Your Information

We do not sell your personal information for money. We share information only as needed to run our business, including with:

  • Shopify, which hosts our store and processes checkout
  • Payment processors to complete transactions
  • Shipping carriers and order-tracking providers to deliver your order
  • Service providers for subscriptions, product reviews, customer support, email and SMS messaging
  • Advertising and analytics partners (such as Meta and Google) to measure and show relevant ads
  • Authorities or other parties when required by law, to protect our rights, or in connection with a merger, sale or transfer of our business

4. Shopify

Our store is hosted on Shopify. Shopify collects and processes information on our behalf to provide the online store and checkout. You can read more in Shopify's Privacy Policy.

5. Cookies, Pixels and Tracking Technologies

We and our partners use cookies, pixels (such as the Meta Pixel) and similar technologies to keep the website working, remember your cart, understand how visitors use the site and measure and personalize ads. Where required by law (for example in the EEA and UK), we ask for your consent before placing non-essential cookies. You can block or delete cookies in your browser settings, although some parts of the website may not work properly without them. You can also limit personalized ads through your ad settings on platforms such as Meta and Google, or through industry opt-out tools such as optout.aboutads.info.

6. Email Marketing

If you sign up for our emails, we'll send you news, offers and product updates. You can unsubscribe at any time using the link at the bottom of any marketing email. We will still send you transactional emails about your orders and subscriptions.

7. SMS / Text Messages

If you opt in to text messages, we will use your phone number to send recurring automated marketing and order messages. Consent is not a condition of purchase. Message frequency varies. Message and data rates may apply. Reply STOP to opt out or HELP for help. We do not share or sell your mobile number or SMS opt-in consent with third parties for their own marketing purposes.

8. Data Retention

We keep personal information for as long as needed to fulfill the purposes described in this policy, including to complete orders, manage subscriptions, meet legal, tax and accounting requirements and resolve disputes. After that, we delete or anonymize it.

9. Data Security

We use reasonable technical and organizational measures to protect your information. No method of transmission or storage is completely secure, so we cannot guarantee absolute security.

10. Your Privacy Rights

Depending on where you live, you may have the right to:

  • Know what personal information we have collected about you and access a copy of it
  • Correct inaccurate personal information
  • Request deletion of your personal information
  • Opt out of the "sale" or "sharing" of personal information for targeted advertising
  • Opt out of marketing communications
  • Not be discriminated against for exercising your rights

To make a request, email support@pure8.shop. We will verify your identity before responding, and you may use an authorized agent to make a request on your behalf. If we deny your request, you may appeal by replying to our decision.

11. California Residents (CCPA/CPRA)

California residents have the rights listed above. In the past 12 months, we have collected the categories of information described in Section 1 for the purposes described in Section 2. We do not sell personal information for money, but our use of advertising cookies and pixels may count as "sharing" for cross-context behavioral advertising under California law. You can opt out by emailing us or by enabling a Global Privacy Control (GPC) signal in your browser, which we honor as an opt-out request for that browser.

12. Visitors Outside the United States (GDPR/UK GDPR)

We ship worldwide. If you are in the European Economic Area or the United Kingdom, we process your personal information on the basis of performing our contract with you (fulfilling orders), our legitimate interests (running and improving our business), your consent (for example, marketing and non-essential cookies) and compliance with legal obligations. You have the rights to access, correct, delete, restrict or object to processing, and to data portability, and you may withdraw consent at any time. You can also lodge a complaint with your local data protection authority. Your information is transferred to and processed in the United States, using appropriate safeguards where required. Residents of other countries may have similar rights under local law; contact us to exercise them.

13. Children's Privacy

Our Services are not directed to children under 18, and we do not knowingly collect personal information from children. If you believe a child has provided us with personal information, please contact us and we will delete it.

14. Third-Party Links

Our website may contain links to other websites. We are not responsible for the privacy practices of those websites and encourage you to read their privacy policies.

15. Changes to This Privacy Policy

We may update this Privacy Policy from time to time. We will post the updated version on this page and change the effective date above.

16. Contact Us

If you have questions about this Privacy Policy or want to exercise your rights, contact us:

Mvb Global LLC, dba Pure8
1501 South Greeley Hwy, Ste C #1223
Cheyenne, WY, United States
Email: support@pure8.shop